All India, 18th January 2017: Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) participated in the New Delhi World Book Fair, held from January 7 to 15, 2017. This participation was within the framework of the Abu Dhabi International Book Fair’s promotional campaign aimed at attracting new publishers and strengthening communication with publishing houses.
At the event, Abdullah Majid Al Ali, Director of Library Management at TCA Abu Dhabi, led the TCA Abu Dhabi delegation and provided details about the Abu Dhabi International Book Fair (ADIBF), which will be held from April 26 to May 2, 2017. The team also promoted the book fair by showcasing opportunities that it provides as a professional platform that brings together publishers and promotes the exchange of expertise. They also highlighted Abu Dhabi as an international cultural centre as well as the innovative initiatives that the UAE provides to drive culture and intellectuals, and making reading a daily habit.
The delegation met HE Ramesh Mittal, Chairman of CAPEXIL, a council set up by the Indian Ministry of Commerce & Industry, to encourage Indian publishers to participate in international book fairs. The parties discussed potential opportunities for collaboration, presenting many ideas and collaborative projects.
The delegation also met with celebrated novelist A Sethumadhavan, who is a former chairman of the National Book Trust India, the body responsible for organising the New Delhi World Book Fair, and discussed collaboration mechanisms with the Abu Dhabi International Book Fair. On the sidelines of TCA Abu Dhabi’s participation, Al Ali also visited UAE’s embassy in New Delhi, where he presented a collection of TCA’s publications and displayed the role TCA Abu Dhabi plays in UAE’s cultural promotion in India.
TCA Abu Dhabi’s pavilion received tremendous attention from publishers and visitors seeking information about Abu Dhabi & ADIBF. The team had displayed a selected collection of TCA’s publications as well as promotional items about Abu Dhabi.
Abdullah Al Ali said that there’s increasing interest from publishers from India and South East Asian countries for participating in ADIBF since the opportunities it offers are vast. Publishers are seeking to sell their copyrights and translate them into Arabic with the TCA Abu Dhabi’s ‘Spotlight on Rights’ initiative supporting the exchange of book rights for a subsidy with the goal of enriching Arabic library with new content.
Over the past years, over 1000 subsidies were granted to publishers as part of the initiative, working side by side with the ‘Kalima’ translation project which has over 900 titles covering all fields of knowledge, and translated into over 13 languages while dozens of TCA Abu Dhabi’s publications that are popular among Indian researchers and intellectuals have been translated into Indian languages.
The participation culminated with the registry of many publishers for the 27th Abu Dhabi International Book Fair with China as the Guest of Honour, ensuring the fair’s international stature as one of the most prominent platforms to bring together publishers from around the world. At last year’s 26th Abu Dhabi International book fair, 1,261 publishers from 63 countries participated in displaying over 500,000 titles from various fields, in 30 languages, while the fair was set in an area of 31,962 square metres at the Abu Dhabi National Exhibition Centre.
ABOUT ABU DHABI TOURISM & CULTURE AUTHORITY
Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
For more information please contact:
PR and Brand Executive
Abu Dhabi Tourism & Culture Authority
Tel: +91 11 23737348, +91 9643674469 | Fax: +91 11 23350270